UNICEF and BTS Join Forces to End Violence and Promote Self-Love among Youth
Record Label and Pop Icons Unite for a Worthy Cause
Campaign Raises Millions to Support Mental Health Initiatives
SEOUL, NEW YORK, 6 October 2021 – In response to the increasing need for mental health support among children and youth, UNICEF and record label BIGHIT MUSIC, along with the global pop icons BTS, have launched a groundbreaking campaign that has already raised over 5 million USD.
The initiative, titled "LOVE MYSELF," aims to raise awareness about violence against children and young people and promote self-love and well-being. The campaign includes a series of concerts, merchandise sales, and social media activations, with all proceeds going towards UNICEF's work in these areas.
BTS, known for their powerful messages and global reach, have used their platform to speak out against bullying, cyberbullying, and other forms of violence. The band's members have also shared their own experiences with mental health challenges, making them relatable role models for young people around the world.
UNICEF's Executive Director, Henrietta Fore, praised the partnership with BIGHIT MUSIC and BTS, saying, "We are grateful for the support of BIGHIT MUSIC and BTS in this important campaign. By speaking out about violence against children, they are helping to break the silence and show young people that they are not alone."
The "LOVE MYSELF" campaign has resonated deeply with young people globally, igniting conversations about mental health and inspiring others to seek help when needed.
Conclusion:
The collaboration between UNICEF and BTS is a testament to the power of music and celebrity to make a positive impact on society. By using their voices to raise awareness about mental health issues and promote self-love, BTS and BIGHIT MUSIC are helping to create a world where every young person can reach their full potential.
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